“It takes many good deeds to build the reputation, and only one bad to lose it.”
− Benjamin Franklin, Founding father of United States of America.
Reputation has prime importance in business. Reputation management helps you in building brand. You put a lot of efforts in shaping our business. You structure your online reputation and struggle to improve its visibility. At times you feel that you have put in your 100% efforts. Yet, there are dissatisfied customers not pleased with your products or services.
On the contrast, the negative reviews of the customers on the Internet reach to large number of people, far and wide. The negative reviews can impact your brand adversely and give a cut-off to efforts and time you spent on building your reputation. Hence it is important to gain customers’ trust, and experience with your business to keep the reputation high.

Managing Reputation

Online Reputation management is monitoring the status of your business on internet by managing the negative content that is destroying the reputation and using customer feedback solutions to give them satisfactory results. Here is what happens in practice −
Unresolved customer issue → bad experience for customer → loss of reputation → loss in business revenue.
If you provide a great experience to your customers, they share it with their friends and the good words spread. If your business has good reputation, it grows to generate more revenue.
You should know what others are saying about you. Monitor the web by activating Google alerts and If This Then That (IFTTT). See the negative content, react on it and manage searches for your name such as site links and business details on maps. Use customers’ feedbacks and reviews to mind the difference in how you identify yourself and how customers view it.
• Develop 5-star reputation
• Market your reputation
• Manage your reputation
• Make reputation management a practice to be followed.

History of Business Failures Due to Negative Feedbacks

There are so many companies that failed in digital world due to negative reviews of customers.
Nestle
Nestle receives negative reviews about their environmental practices. They paid no heed to it. People started becoming hostile and posted against the company, thus forcing the company to shut their public page.
Dark Horse Café
They responded coldly to some a negative tweet against their inability to provide electrical outlets for laptops. This was termed in negative public relation case.

When You Should Worry About Reputation?

You should take it seriously if you encounter the following things against you −
• Negative Reviews − It may lead to loss in sale.
• Hate Sites − These sites address businesses with insult and false information.
• Negative Media Coverage − Bad publicity adversely impacts your brand name.

What Should You Aim for about Reputation?

This is what you need to be ready for at any given point of time −
• Respect
• Transparency
• Know what is in air about you
• Quick reaction
• Understanding your critic
• Learning from your mistakes

How to Manage Online Reputation

Here are some tips on managing online reputation −
• Improve tagging and SEO.
• Strive to build links from strong and reliable sources.
• Use authentic customers’ testimonials to rule out negative content.
• Do not impose invalid reviews in order to push customers’ testimonials.
• Publish original posts with valuable information.
• Do not copy or post vague articles.
• Submit press releases to mark your presence. This lets other know your brand.
• Get mentioned by third party to show your credibility. Make sure you ask a prominent name for this.
• Respond to negative reviews politely. Do not use harsh words. Also, do take care to address your customer immediately.
• Offer great products and services to satisfy your customers.
• Motivate all your clients to give you reviews. Better reviews help in better sales.
So, this brings us to the end of blog. This Tecklearn ‘Online Reputation Marketing’ blog helps you with commonly asked questions if you are looking out for a job in SEO and Digital Marketing. If you wish to learn SEO and build a career in Digital Marketing and SEO domain, then check out our interactive, SEM and Digital Marketing Training, that comes with 24*7 support to guide you throughout your learning period. Please find the link for course details:

SEM and PPC

SEM and Digital Marketing Training

About the Course

Tecklearn’s Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

Why Should you take SEM and Digital Marketing Training?

• Digital Marketing Industry Worth $62 Billion – The Wall Street Journal
• Demand for digital marketing professionals will rise by 38% every year – Mondo.com
• One of the hottest skill in the market – Inc Magazine

What you will Learn in this Course?

Introduction to Search Engine Marketing
• Importance of search engine marketing
• Benefits of online advertising Versus other forms of advertising
• Advertising on search engines such as Google, Bing, Yahoo and networks & websites
Building a Sustainable Social Media Strategy
• Social Media Challenges
• Strategy Building
• Creating a Campaign
• Planning and Benefiting from Strategy
Keywords Research
• Introduction to keywords
• Choosing the right keywords based on the business angle and what customers search on search engine
• Various types of keyword match and the significance of each keyword match type
Google Analytics – An Overview
• Basics of google analytics
• Importance of various dimensions and metrics and how they can impact your website
• Deep dive into how to setup your account and grant the permissions to other users
• Creating PPC ad campaigns
Google Analytics – KPIs & Tools Integration
• Working with the various metrics in Google ad campaigns
• Monitoring the right metrics
• Measuring the performance of ads
• Concept of Conversion Tracking and ways to set up Conversion Tracking
• Track Code in website and Verifying Conversion statistics
Google Analytics – Audience Reports & Analysis
Google Analytics – Behaviour Analysis
Google AdWords Express
• Overview of Google AdWords Express
• How it is different from Google AdWords
• Features and Benefits of AdWords Express
• Getting the right performance of ads
Reporting in PPC
Extracting reports with Google AdWords, KPI’s, reporting segments, and other useful reports in Google AdWords.
Introduction to remarketing
Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists
Got a question for us? Please mention it in the comments section and we will get back to you.

436