“Marketing is telling the planet you’re a rocker. Content Marketing is showing the planet that you simply are one.”
− Robert Rose, Content Marketing Strategist, Author & Speaker.
Advertising uses the content to explain the business, brand, and business reputation. The content is often in various forms like news, webpages, videos, white papers, infographics, podcasts, blogs, case studies, and pictures.
Content is what’s sold or accessed on the web. Content developers create the content to supply the knowledge to the viewers. It are often within the sort of text, graphics, and animation.

What is Content Marketing?

Content marketing refers to the approach of making and sharing of informative, relevant, valuable, and consistent content to convert a gaggle of audience into customers and retain them. Content marketing is non-interruptive way of selling.
Good content helps customers become more intimate the merchandise or service and make better buying judgment.

Goals of Content Marketing
The goals of content marketing are as follows −
• Brand Awareness − It marks the presence of your brand.
• Sale − It boosts lead generation at quicker pace.
• Customer-Vendor Relationship Building − It helps in creating engagement between buyer and therefore the company.
• Customer Retention − Pleasing content attracts customers and helps one in retaining him.
Types Of Content
Let us see what each sort of content gives −
News
They contain news about new product release, updates on products, etc. for instance , news of releasing new mobile handset on website of NDTV gadgets.
Webpages
SEO webpages can hold the content within the absolute best way and sell the content.
Videos
They say, video is that the second-best thing to pursue a viewer face to face . Creating crisp and compact videos can bring good market at doorstep. Promote your business videos across multiple channels, and make sure that your videos are optimized for mobile viewing, as an increasing number of users view them from their mobile devices.
Infographics
These are long, vertical graphics or columns that include graphs, charts, statistics, and other information. Infographics makes use of the very fact that 90% information transmitted to human brain is visual, which makes people perceive it faster than text.
Podcasts
They are digital files available within the sort of episodes, which may be downloaded on the PC. they will are available various formats like audio, video, e-Pub, and pdf. It allows people to subscribe and it can prove as a strong medium to speak a variety of ideas, products, and knowledge to audience. the companies engaged in podcasting are − IBM, Oracle, Yarn Craft, etc.
Blogs
Business blogs deliver excellent content marketing. Blogs are required for a business to survive within the race of content marketing.
Case Studies
Case studies are detailed studies concerning a specific problem, action, individual, organization, event, or action, existing at a selected place at a given time. They encourage content marketing to create trust within the product and successively business.
Photographs
A picture speaks thousand words. Pleasant and relevant pictures can stand as an honest content for content marketing and boosts the business.
So, this brings us to the end of blog. This Tecklearn ‘Content Marketing’ blog helps you with commonly asked questions if you are looking out for a job in SEO and Digital Marketing. If you wish to learn SEO and build a career in Digital Marketing and SEO domain, then check out our interactive, SEM and Digital Marketing Training, that comes with 24*7 support to guide you throughout your learning period. Please find the link for course details:

SEM and PPC

SEM and Digital Marketing Training

About the Course

Tecklearn’s Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

Why Should you take SEM and Digital Marketing Training?

• Digital Marketing Industry Worth $62 Billion – The Wall Street Journal
• Demand for digital marketing professionals will rise by 38% every year – Mondo.com
• One of the hottest skill in the market – Inc Magazine

What you will Learn in this Course?

Introduction to Search Engine Marketing
• Importance of search engine marketing
• Benefits of online advertising Versus other forms of advertising
• Advertising on search engines such as Google, Bing, Yahoo and networks & websites
Building a Sustainable Social Media Strategy
• Social Media Challenges
• Strategy Building
• Creating a Campaign
• Planning and Benefiting from Strategy
Keywords Research
• Introduction to keywords
• Choosing the right keywords based on the business angle and what customers search on search engine
• Various types of keyword match and the significance of each keyword match type
Google Analytics – An Overview
• Basics of google analytics
• Importance of various dimensions and metrics and how they can impact your website
• Deep dive into how to setup your account and grant the permissions to other users
• Creating PPC ad campaigns
Google Analytics – KPIs & Tools Integration
• Working with the various metrics in Google ad campaigns
• Monitoring the right metrics
• Measuring the performance of ads
• Concept of Conversion Tracking and ways to set up Conversion Tracking
• Track Code in website and Verifying Conversion statistics
Google Analytics – Audience Reports & Analysis
Google Analytics – Behaviour Analysis
Google AdWords Express
• Overview of Google AdWords Express
• How it is different from Google AdWords
• Features and Benefits of AdWords Express
• Getting the right performance of ads
Reporting in PPC
Extracting reports with Google AdWords, KPI’s, reporting segments, and other useful reports in Google AdWords.
Introduction to remarketing
Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists
Got a question for us? Please mention it in the comments section and we will get back to you.

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