“Affiliate Marketing Has Made Businesses Millions And Ordinary People Millionaires.”
− Larry Bussey, CEO of Action, Printing & Paper.
Affiliates are the extended sales department of your business. Affiliate marketing employs one or more third parties to drive sales to the business. it’s performance-based marketing where an advertiser pays one or more affiliates once they bring viewers or customers with their own efforts.
It is unlike PPC during which advertiser must pay the publisher for each visitor it brings to your website.

How Affiliate Marketing Works

Once you decide for affiliate marketing, you get access to regulate panel. Here you’ll generate a singular URL link to the advertisers’ sites. When the customer parses that link, he’s taken as referrals through that specific affiliate program.
The advertisers may place conversion pixel on many thanks page to trace sale.

Payment Modules

There are two payment modules −
• Pay for Sales Lead − The payment is formed when customer raises a search , regardless of the purchases incurred by him.
• Pay for Product Sale − The advertiser has got to pay a percentage or an amount on sale of each product or services. for instance , you’re charged 10% on a product sale or Rs. 100 per sale.

Getting Best Out of Affiliate Marketing

• Cloak links − These are the short and pretty links for long URLs of affiliates. These links look good and help in increasing the CTR.
• Write reviews that sell. Add unique selling points to them.
• Include affiliate links to your post.
• Use banners of all affiliate products to succeed in higher CTR.
• Offer discounts.
Premium Affiliate Programs
• Amazon Associates
• Commission Junction
• Share a purchase

Referral Marketing

There is another sort of marketing called Referral Marketing. As both sorts of marketing are supported business associations and use third parties for increasing sales, they will be confusing.
The main difference between affiliate marketing and referral marketing is that affiliate marketing depends purely on financial motivations to drive sales whereas referral marketing relies on personal relationships and trust among businessmen to drive sales.

Email Marketing

“Never forget social media is for reach but email is for revenue.”
− Bryan Eisenberg, Online marketing expert, Professional speaker.
E-Mail marketing is promoting your business by sending overt E-Mails and newsletters. It uses promotional letter clubbed with product and repair details to deliver the business message to audience. it’s cost effective method to convey your message to highly targeted visitors. Results of E-Mail marketing are quantifiable and measureable.

Types Of E-Mails

There are following sorts of Emails used for E-Mail marketing −
Transaction E-Mails
You get these mails after you’re through with any transaction like buying a product. They confirm the business transaction with information like cost per unit, number of units bought, total cost, mode of payment, shipping details, delivery time, etc.
Newsletters
They include information to stay customers involved. They foster relationship with customer.
Promotion E-Mails
They carry details of any promotional activity like sale, new offers, etc.
E-Mail marketing being cost-efficient and measurable, needs strategic planning and artistic execution of campaign. you would like to personalize message, deploy it, and analyze the results.
Setting Up an E-Mail Marketing Campaign
These are the overall steps taken to line up an E-Mail marketing campaign.
• Create a database of consumers . you’ll pip out or can generate from your website backend. Embed the customer details like contact information, client status, lead source, etc.
• Create a newsletter. Put within the relevant information they’ll need. Set the topic line timings and frequency. Add discounts and bonus you offer.
• Make it look eye-catchy, informational, and useful.
• Mention deal expiry date and time.
• Drop a link in email if necessary.
• Buy servers capable enough in touch the load.
• Test you email before you send it. Check all details, images, and links.
• Deploy your newsletter.
• Analyze the performance of E-mail advertise. for instance , E-mail delivery rate, email opening rate, conversions etc.
Make sure you suits anti-spam laws of that specific country.
Tracking an E-Mail Marketing Campaign
The essential metrics you ought to be tracking for E-Mail campaign are −
• Click Through Rate − It gives you clear view of what percentage people engage together with your mail and have an interest in what you offer.
• Conversion Rate − It helps you recognize, to what extent you’re ready to achieve your goals.
• Bounce Rate − It allows you to skills many consider you as a spammer of worth stalling.
• Subscribers’ rate of growth − It allows you to decide what proportion you’re ready to extend your reach.
• Email Forwarding Rate − The more is that the rate the more interested are your customers.
• Overall ROI − The gist of tracking is what percentage leads you’re ready to generate through your campaigns.
You can also keep a track of open rate and unsubscribed rate. this might even assist you to predict audience behaviour.
So, this brings us to the end of blog. This Tecklearn ‘Affiliate Marketing and Email Marketing’ blog helps you with commonly asked questions if you are looking out for a job in SEO and Digital Marketing. If you wish to learn SEO and build a career in Digital Marketing and SEO domain, then check out our interactive, SEM and Digital Marketing Training, that comes with 24*7 support to guide you throughout your learning period. Please find the link for course details:
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Tecklearn’s Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

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What you will Learn in this Course?

Introduction to Search Engine Marketing
• Importance of search engine marketing
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Building a Sustainable Social Media Strategy
• Social Media Challenges
• Strategy Building
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• Planning and Benefiting from Strategy
Keywords Research
• Introduction to keywords
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Google Analytics – An Overview
• Basics of google analytics
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• Creating PPC ad campaigns
Google Analytics – KPIs & Tools Integration
• Working with the various metrics in Google ad campaigns
• Monitoring the right metrics
• Measuring the performance of ads
• Concept of Conversion Tracking and ways to set up Conversion Tracking
• Track Code in website and Verifying Conversion statistics
Google Analytics – Audience Reports & Analysis
Google Analytics – Behaviour Analysis
Google AdWords Express
• Overview of Google AdWords Express
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Reporting in PPC
Extracting reports with Google AdWords, KPI’s, reporting segments, and other useful reports in Google AdWords.
Introduction to remarketing
Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists
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